How have you acquired so much gear? Well, we are Pro Audio dealers. I won a company called Little Fish Audio and a lot of the equipment that we get, really high-end equipment we get as trade-in or … We buy and sell a bunch of stuff. We’re also authorized dealers for over 70 product lines, so a lot of the stuff we get pretty heavily discounted. All of the software, fortunately for us, we get for free, so we have, I don’t know, maybe 30 or 40 manufacturers of software and we have all of their software installed on the computer. McDSP, Universal Audio, IK, Waves, we have all of it, and it’s legal. You’re not dealing with cracks which are shutting a session down. That becomes a mess. We own everything outright and we own what we like to use.
What would you say makes Little Fish Audio special? I think Little Fish Audio is special because we are a small company that is trying to do big things. We deal with a lot of high-end recording equipment that a lot of people locally don’t even know about and could really benefit from. This is a place where you can come try these things out so you don’t have to take the expense or the risk of ordering it and then maybe trying to return it. You can just come here and take your time and also talk to people who have used the gear before and see if it’s really the best bang for you book. A lot of times someone will come in with an idea of what they think they need and we end up recommending something that is much more cost effective and may give them a lot more.
What are some of the services that you offer? We have a bunch of really talented staff that can record, mix music incredibly well. We have people who can compose and help you write. We have staff that are also really great teachers, so if you’d like to learn how to record, and how to mix, one on one with somebody, we’re able to do that. We also do voiceover work and some jingle work as well. We have grads from Berkeley, who are just like phenomenal programmers and songwriters, that have done commercial stuff all over the place. Let’s see, we’ve done some Foley work, sound creation, over-dubbing. I guess I said over-dubbing? Voiceover. Yeah, voiceover, over-dubbing. Generally, I like recording music, and I think most of the engineers here are into music with instruments. I would say that’s our specialty.
The Universal Audio Apollo came on the market just a few years ago, and today, it has become a staple in many recording studios. Why? There are a couple reasons for that. Having started in the 50’s Bill Putnam set the tone (and standard) for a lot of the analog gear that we use day-to-day. Today, Bill’s son, Bill Putnam Jr., has created a new normal by combining incredibly precise digital emulations of classic hardware pieces, and paired that with an incredibly functional and high quality audio interface. We can start with the plugins. Universal Audio has been building software emulations of hardware pieces for over a decade now, and as that time has progressed, their emulation techniques have only gotten better. Here in the Fish Tank Studios, we have put many of these plugins up against their hardware counterpart, and have the results to be almost indistinguishable! This is UBER important for a couple reasons. For one, having plugin versions of hardware pieces allows the engineer to use as many instances as he/she wants. You’re no longer limited to only one use of your hardware. Next, the Apollo allows for virtually ZERO latency when recording through plugins. Not only do you get access to some of the most powerful Audio Processing plugins on the market, but you are able to use them during the tracking process. Finally, UA has used all their knowledge and expertise in both the digital, and analog world to create an incredible sounding interface. […]